The Brief
Delivering a strategic brand refresh for SA Gaming was a fascinating project to work on. They came to us to help them reposition the business with a modern, globally relevant voice and visual identity.
The goal was to unify how the brand communicates across regions while strengthening its market presence in a competitive gaming landscape.
The result
We started with some extensive brand discovery and messaging definitions, establishing a clear tone of voice, value propositions, and “reasons to believe.” From there, we designed a flexible, contemporary visual system tailored for digital and social use, including typography, iconography, and scalable creative assets that would resonate with international audiences.
To ensure long-term consistency, we developed a practical, easy-to-use social media playbook, equipping internal teams and partners with clear guidelines, examples, and “do’s and don’ts.” The result is a cohesive, globally aligned brand system that empowers teams to create confident, consistent marketing at scale while clearly communicating what sets SA Gaming apart.
Andy, Ian and their team were great to work with on the development of our brand guidelines. They quickly understood our requirements and worked closely with us to create something that felt clear, practical, and aligned with our brand. They were responsive throughout, easy to collaborate with, and brought a structured approach to the process from start to finish. The guideline has helped us create greater consistency across our brand and given the team a much clearer framework to work from.