The stakes
BVGroup needed help with the design and build of a new group website as they transitioned the identity of the B2B side of their business away from Bet Victor.
As a leader in the iGaming space, they insisted all modern web development standards and content accessibility best practices were adhered to and sought to appeal to potential business partners, as well as future employees.
The return
Following a series of planning calls we work with BV Group’s Director of Brand & Creative to design an evolution away from the core business branding, that better suited a B2B audience. This was rolled out across various page design concepts, and then put into development.
It was essential the site was fully compliant with the latest browser tech, SEO friendly and built in a CMS system that enabled amendments to be facilitated inhouse and with ease. As a result, everything was developed on our proprietary CMX platform, including a live job feed, powered by Kallidus.