The stakes
With the 2024 Euros on the horizon, Betano needed a high-impact landing page that would capture the energy of the tournament and convert that excitement into action. They had a vision for the campaign, but they wanted us refine the creative, sharpen the UX, and bring it to life online.
And, as always in this space, compliance was non-negotiable. The experience had to meet strict regulatory requirements across multiple markets, integrate smoothly with existing systems, and be delivered on a tight timeline—ready to launch well before kick-off.
The return
With a clear, conversion-led CTA and fully responsive performance across devices, the landing page went live to capture the surge of tournament traffic from day one.
When the final whistle blew, the campaign had captured data for over 1,500 potential customers, a great result considering the relatively short window of opportunity.