The stakes
We were asked to create a new landing page to help publicise the partnership between TalkSport and BetVictor and were given a comprehensive set of brand elements and tasked with creating a consistent user experience to match other TalkSport online properties.
The landing page was required to collect customer data so needed to be secure, integrated with TalkSport’s CRM system and convey “trust” so visitors were not worried about entering their details onto the platform.
We sought to provide a targeted and tailored experience, aligned with the specifics of the promotions, effectively capturing users’ attention and increasing engagement. We also set up tracking and analytics enabling data-driven optimisation strategies to enhance conversion rates and maximize ROI.
Good work and special thanks to Daniel for assisting!
