Brands that leap off the screen
In a competitive industry full of established players, nothing helps a gaming startup break through quite like a powerful brand. A company without a clear identity will have to work much harder to connect with its customers, partners, investors and the outside world.
Established gaming companies may well be a household name, but a brand isn’t forever. It can age, just like us. In fast-moving markets, brands that once looked current can quickly feel like yesterday’s news.
Sometimes a company pivots to a new model and needs a brand to match, and sometimes you just need to signal the start of a new era for the business.
At Chips, we’ll work with you to understand what’s beneath your brand, and collaboratively create something that you and your team are proud to stand behind.
Our experience of the gaming sector and our relentless creativity will help you decide who you are, why you do what you do, and what makes you special – and then build a brand that tells that story consistently, everywhere you go. Our fun, stimulating process has worked for many new and revitalised iGaming brands in the UK and worldwide, and now it’s your turn.
What we do
Visual identity
Colours, logos, typography and imagery that connect consistently
Brand Guidelines
Lock in consistency and make sure everyone is singing from the same hymn sheet