The stakes
As part of IGT’s PlayDigital platform, they offer a product called Aggregation which enables them to offer other game studios’ content, along with their own, through a single integration.
They came to us with abrief to create a standalone Aggregation brand that showcased why the product is a win/win for operators who can offer their players a diverse portfolio of games from multiple different providers via one platform, whilst also appealing to the games studios as their content gets global distribution without the need to develop a platform themselves.
