G2E is arguably the biggest iGaming trade event of the year and PlayDigital needed a go-to-market campaign to promote their casino and sports brands.
They asked for our assistance to create a new set of visuals that worked with their existing brand guidelines and featured their Aggregation and player engagement tools.
We created the Level Up concept and went on to produce over 200 assets in total that were used across multiple channels including IGT’s Casino Lounge site, IGT.com, the PlayDigital social media channels, emails to customers, print and digital advertising.
The video content we created was also featured on the PlayDigital stand for the duration of the show in Vegas and has served as a creative impetus for additional comms pieces ever since.