The stakes
We were asked to help blockchain casino pioneers, FunFair, to find a truly distinctive position in the casino space. Our process began with brand workshops with the senior leadership team and culminated with the delivery of toolkit of assets, guidelines and documents.
The included, the brand narrative, visual identity conceptualisation, brand alignment, creation of the company-wide value propositions, corporate website design and build and creation of the new supporting B2C brand, in CasinoFair.
