Catena Media generate leads for their partners in the online gaming and financial services industries via more than 1200 site brands but felt their own, corporate site, was in need of an upgrade following a period of rapid growth.
They asked for our help designing something that showcased their brand and culture as well as providing clear user journeys for their three core audience segments – potential employees, new commercial partners and investor relations.
After a lengthy design process, working in close collaboration with the in-house Catena design and brand teams we provided a series of content-led design concepts that remained consistent with the Catena Media colours, fonts, photography style and general image.
We opted for very a simple, clear and user-friendly design approach, whilst utilising subtleties across the different areas of the site to allow Catena to talk more directly to those segments, in the most appropriate way. We also shot a live action “Life at Catena” video, using real employees, showcasing what it’s actually like, from the perspective of colleagues around the world to help in the recruitment of new talent.
