ICE 2024 kicks off in two weeks and if you’re heading there to tell the gaming world about your amazing business, product or service, spare a thought for your website before you go.
If it isn’t currently primed and ready to back you up come 9am on the 6th of February, you’ve just about got time to make sure it is.
And even if you’re quietly confident, why not get one of your team to run through the following checklist today, just to be sure.
1. Content
- Do a quick scout through the site to make sure information is current and accurate…and it doesn’t still say ‘© 2019’ in the footer.
- Highlight any recent achievements, awards, or partnerships and put your stand number at ICE somewhere prominent.
2. Showcase the good stuff
- Are your key products or services featured prominently on the homepage?
- Provide detailed information, images, demo reels and pricing, where applicable.
3. Data collection
- If you’re directing people to a page on your website to collect data, don’t ask too many questions, make sure the form works properly and you know who’s getting the details when someone fills it in.
- Double check your Privacy Policy and get someone from Compliance to give your GDPR statement a quick once over while you’re at it. I know it’s a faff and you think it will take longer than it should…but do it anyway.
4. Double-check you look amazing on a mobile phone
- Well, not you, the website, obviously. You look fine.
- Get a few members of the team to check the site from their mobile devices to make sure anyone accessing it at the event isn’t disappointed.
5. Squad goals
- If you’ve got a ‘Meet the Team’ page on your site, or you’re featuring team member profiles as part of your comms before, during or after the show, make sure everyone’s photo looks good…or worst case, make sure it looks like them.
- And if possible, include a few details about their role and expertise to help showcase your strengths.
6. Who loves ya, baby?
- Display your best client / partner testimonials prominently…and don’t just make them up, people can tell.
- If you have time (you’ll find the time if you really care), highlight any success stories related to your products or services on a case study page or as a blog post.
7. Contact
- Is it easy for someone not going to ICE to contact you if they hear about the hype and want to talk to you?
- If not, sort that out…sharpish!
8. Promote. Promote. Promote.
- If you have conference-specific promotions or discounts, are they highlighted on your website?
- If not, consider creating a temporary banner or pop-ups to draw attention to special offers.
9. After show party
- I know some people still have their Christmas tree up, but don’t be like them.
- Make sure someone is in charge of taking down any ICE specific content once the show/promotion/follow-up phase is over.