Brand Builder
Questions

If you’re looking to take your brand to the next level you’ve come to the right place!

Who are you?

This set of questions has been honed over many years of experience working with brands in and out of the iGaming sector and we use them now, whenever we’re working with a new customer, to help us understand who they really are…and why?

What do you do?

And more often than not, these questions also help them understand who they really are too.

Why should anyone care?

You can either work through the questions on your own, or we can guide you through the process. Just drop us a line using the button at the bottom of this page and we’ll take it from there.

Your brand

Who are you? (Try to stick to one sentence)
What do you do?
Why do you do what you do?
What makes you so special and sets you apart?
What is the ambition of the business and what is the ultimate vision?
What adjectives best describe the organisation? (If you choose “innovative” you really need to prove it)
What are the core values/principles that underpin the business?
What’s currently missing (or not working)?
What does your existing brand/messaging not convey as well as you’d like?
What is your brand/company personality?
How do you want your brand to sound?

Your customers

Who is the audience and who specifically are we talking to within that audience?
What problems are you solving?
How are you making lives better?
How do you want your customers to feel after using your service?
What factors are the driving motivators for your customers?
What do they really care about and value most?
Who are your main competitors and which do you respect most (both commercial success and brand/marketing) and why?