The Brief

We partnered with IGT PlayDigital to bring their Mega Vault concept to life through a cinematic trailer built to spark curiosity and stand out from the crowd. We developed a bold new logo and crafted the visual identity that anchors the experience, alongside conceptualising and animating the towering vault and its signature orange stairs.

To heighten immersion, we layered in impactful sound effects that amplify tension, scale and anticipation. Combined with dynamic motion and dramatic lighting, the final piece captures the energy of Megavault and drives deeper engagement across their platform.

The return

Mega Vault is now out in the world and has already been met with a strong, positive response, quickly becoming a recognisable part of PlayDigital’s Engagement Platform ecosystem. Its bold brand identity and distinct visual language make it instantly identifiable across every touchpoint. The latest NFL season launch iteration shows how Mega Vault adapts and evolves as its contents change throughout the year, keeping the experience fresh, engaging and firmly pushing the brand forward.

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