Not just another consultancy
Sometimes, you want more than deliverables. You want direction. With Chips, you get access to our trusted network of senior, battle-tested iGaming marketing leaders. They’ve powered launches, scaled brands, and driven serious revenue for the biggest names in online casino and sports betting.
And the fractional part? That’s hands-on commercial leadership and ownership of your roadmap, without the overheads or hiring headaches. Strategy, execution, and accountability, all without the full-time cost.
How it works
A Fractional CMO is a part-time, embedded executive who brings you the game-changing expertise and leadership of a full-time CMO, but only when you need it. Unlike traditional consultants or agencies, a Chips Fractional CMO becomes a strategic pillar of your business, integrating with your team, joining your key meetings, and delivering both the plan and the action.
For confidentiality reasons, the CMOs pictured here are AI-generated (it’s the perfect hair that gives it away). Rest assured, your actual CMO will be 100% human.
They’ll quickly learn and drive your marketing strategy, campaigns, teams, and channels…no hand-holding needed, just results.
Why go Fractional?
An elite-level full time CMO might be the dream. But a fractional one can often be the next best thing.
Elite experience, fractional costs
C-level firepower minus the C-level payroll.
Strategy and execution
Not just advice. We build, launch, and optimise together.
Immediate impact
Your marketing engine, revamped and rebooted within weeks, not months.
Built for iGaming
100+ years’ sector experience, regulatory nous, and creative muscle.
Why Chips and not LinkedIn?
We are iGaming specialists with decades of combined industry experience, through which we’ve built a trusted network of marketing leaders. Unlike a recruiter who has to advertise roles or cold-call CMOs, we’ve got C-suite level marketers on speed dial. They’re straight-talking human beings with integrity and experience, and they’re the the smart, responsible voice every team needs.
Don’t leave leadership gaps unplugged or your growth plan to chance. Whether you’re launching, scaling, or just lost in the T&Cs, it’s time to put a Chips CMO in your corner.
Is it right for you?
A Fractional CMO is ideal if…
- You want C-level direction but can’t yet justify a C-level salary
- Your marketing team needs leadership, not more hands
- You’re launching, scaling, or entering new markets and can’t afford to get it wrong
- You’ve been burnt by agencies focused on tasks, not business impact
